Welcome to the toolkit shop for solar installers
Beautifully made, ready-to-use marketing and sales downloads — ad creative, call scripts, CRM blueprints and market reports we run for installer brands across the EU and UK. Buy once, keep forever, delivered to your inbox in seconds.
4.8/5 from 320+ installer brands
Installer Quote Calculator Sheet
Plug-and-play spreadsheet that turns roof size, panel wattage and feed-in tariffs into a one-page customer quote.
One-time payment
Instant delivery
Commercial licence
Lifetime updates
Secure checkout
Best sellers
The downloads installer teams reach for first — field-tested in live campaigns.
Installer Quote Calculator Sheet
Plug-and-play spreadsheet that turns roof size, panel wattage and feed-in tariffs into a one-page customer quote.
Cold Email Sequence for Homeowners
Seven-step outreach cadence written for residential prospects in EU markets, with proven subject lines and follow-ups.
Roof Survey Question Bank
A field-tested set of 40 discovery questions for in-home surveys, organised by buyer objection type.
Solar Discovery Call Script
Twenty-minute first call structure that qualifies homeowners and books surveys without high-pressure language.
Lead Magnet PDF Template Pack
Six editable lead-magnet PDFs targeting savings, EV charging, battery storage, grants and feed-in tariffs.
Facebook Ad Creative Vault
Curated swipe file of 120 high-CTR Meta ad creatives for solar installers, sorted by hook and offer.
Google Search Ads Keyword Map
Pre-built Google Ads campaign with ad groups, negatives and bid strategy notes for residential solar.
Local SEO Citations Checklist
Step-by-step citation playbook covering 80+ directories that move the needle for installer brands.
Shop by collection
Quoting Tools
1Turn roof size and tariffs into a clean one-page quote.
Email Sequences
2Outreach cadences and nurture flows that get replies.
Sales Scripts
3Discovery calls and surveys that book installs.
Ad Creative
5Tested hooks, swipe files and landing wireframes.
Market Reports
4Tariffs, incentives and pricing intelligence.
CRM Tools
3Pipelines, automations and reporting dashboards.
Lead Templates
1Upsell playbooks and reusable lead assets.
Service Bundles
5Managed engagements and full growth partnerships.
320+
Installer brands served
11 yrs
Running paid media
38%
Avg. pipeline lift
4.8/5
Average customer rating
Marketing that makes growth feel effortless
Every download is something we actually use to run acquisition for solar installer brands — no filler, no theory. Skip the rebuild and start booking qualified surveys with assets that are ready the moment you open them.
Pick what you need
Single toolkits or full managed bundles — buy only the pieces that fit your funnel.
Make it your own
Editable spreadsheets, docs and design files you can brand and reuse.
Keep it fresh
Lifetime updates mean your scripts and reports never go stale.
Everything an installer funnel needs
Created from live campaigns
Each asset comes straight from paid media we run for installer clients — written by people who answer for the results.
Beautifully organised
Clean spreadsheets, tidy docs and well-labelled design files. Open it once and you already know where everything is.
Yours to keep & update
A commercial licence, lifetime updates and friendly email support during business hours. No subscriptions, no lock-in.
OptimiSystems is a small studio with one focus
We have spent more than a decade running paid acquisition for residential and commercial solar installers across the EU and UK. Along the way we built a library of the exact ad creative, sales scripts, CRM blueprints and market reports our campaigns depend on — and packaged them so any installer team can use them too.
No agency retainer required. Buy a toolkit, download it instantly, and put it to work the same day.
Read our story“The first set of templates I have bought that was clearly written by someone who has actually run installer ads.”
Frequently asked questions
How do I receive my download?
As soon as your payment clears, a secure download link is emailed to the address you enter at checkout. Most files arrive within a minute.
Can I use these with my clients?
Yes. Every toolkit ships with a commercial licence, so installer brands and the agencies serving them can use the assets across their own campaigns.
What is your refund policy?
If a file is faulty or not as described, contact us within 14 days and we will fix it or refund it. Because the products are instant digital downloads, change-of-mind returns are handled case by case.
Do I get future updates?
When we revise a toolkit, you receive the updated version at no extra cost, using the same download link.
Which payment methods do you accept?
All major debit and credit cards, plus Apple Pay and Google Pay, through an encrypted PCI-DSS Level 1 checkout.
Ready to stock your funnel?
Browse the full catalogue of installer marketing toolkits, or tell us what you are working on and we will point you to the right one.