Lead generation tooling, built specifically for solar installers
Off-the-shelf ad creative, sales scripts, CRM blueprints and quarterly market reports we use to run lead generation programmes for residential and commercial installer brands. Download once, use across every campaign.
320+
Installer brands
11 yrs
Running paid media
24
Production toolkits
EU + UK
Coverage focus
Four assets that move installer pipelines
Every installer agency we work with eventually rebuilds the same four pieces from scratch. We packaged the production-ready versions so your team can skip the rebuild and start generating qualified appointments in week one.
A creative vault that does not burn out
Three to five tested concepts per month, written specifically for residential homeowners and small commercial sites. No stock photos, no generic energy savings claims.
A discovery call structure your reps will use
A twenty-minute first call script that qualifies on roof age, electricity bill, ownership and decision timing without sounding scripted.
A CRM pipeline that mirrors how the deal really moves
Stages, automations and forecasting that reflect surveys, design approval, finance application and install scheduling. Compatible with HubSpot, Pipedrive and Close.
A dashboard your leadership team trusts
A weekly Looker Studio view that ties ad spend to signed contracts and net new MWp installed. Surfaces channel-level CAC inside a single page.
Featured toolkits
24 downloadable assets, sorted by depth.
Installer Quote Calculator Sheet
Quoting Tools
Cold Email Sequence for Homeowners
Email Sequences
Roof Survey Question Bank
Sales Scripts
Solar Discovery Call Script
Sales Scripts
Lead Magnet PDF Template Pack
Ad Creative
Facebook Ad Creative Vault
Ad Creative
Google Search Ads Keyword Map
Ad Creative
Local SEO Citations Checklist
Market Reports
Retargeting Funnel Wireframe Kit
Ad Creative
Appointment Setter SOP Bundle
Sales Scripts
Tariff & Incentive Briefing Note
Market Reports
Installer Brand Identity Workbook
Ad Creative
What installer founders actually say
Pulled from quarterly debriefs with installer leadership using these toolkits in live campaigns.
"We replaced our retainer agency with two of these toolkits and a part-time strategist. Pipeline coverage went up about 40 percent in the first quarter."
Helena R.
MD, residential installer (DE)
"The CRM pipeline template was honestly worth the entire annual partnership. It finally surfaces where our deals stall."
Tomasz K.
CMO, commercial EPC (PL)
"I have downloaded a lot of templates over the years. This is the first set that was written by someone who has actually run installer ads."
Aurélien P.
Founder, regional installer (FR)
Want a private walkthrough?
Book a 30-minute call with our team. We will share the toolkits that map to your current funnel gaps and answer whatever you ask. No pitch deck, no slides.
Talk to us →